-Honesty, Establishing Relationships Based On Respect, Trust And Truth. -Equity, Acting Fairly, Offering Equal Opportunities And Respecting The Plurality Of Society. -Transparency, Communicating Information Clearly And Evidently, Avoiding Ambiguities And Generating Trust And Security. - Objectivity, Expressing Reality As It Is, Detached From Feelings And Affinity With Respect To Certain Individuals, Objects, Situations Or Ideas. -Participation, Developing The Ability To Work Collaboratively With Others, Identifying Priorities And Getting Projects Done.